Once you have used a service of one form or another to monitor the traffic on your website, you should have some data. You will see how many people are finding your site, when, how often, and where they from. It is great that you have all of this information, but you need to know what you are going to do with it once you have it.
This is how long someone hung out on your website once they got there. What this means is how interesting your website is or whether it was actually what someone was looking for. If someone visits your site but only looks at the landing page and leaves, they fall into the lowest bracket of “0 to 10 seconds,” since it’s obvious they weren’t looking for anything that your website had. But if you are a blog, most people will fall into that category because they got on, read the blog, then left. There was no reason to search around. So don’t be too upset about this number if that’s the case.
New Versus Returning
This should be pretty straight forward, this is looking at whether people coming to your website have been here before. What this means in terms of marketing is whether you are grabbing new visitors or not. If you are only gaining returning visitors, you know that somewhere in your marketing you are missing out on grabbing new customers or attracting people to your website. This can happen if you haven’t optimized your pages the right way, meaning people are having a hard time finding your website when they are looking for something. When you make a new post, make sure you are creating a title tag so Google knows what your page is about. If the title is a misnomer, then people will leave the site immediately since it was not what they were actually looking for.
So you will have your traffic reports about people coming to your site, how long they stay there, where they are from, and other information. You can actually filer the traffic report down to meet certain criteria so you have a better idea about specific areas of traffic. This is especially helpful so you can remove your own data from the traffic report since you are on your website often it can mess up the information.
Visitor flow allows you to look at the kind of path that traffic takes after people make it onto your website. So are they just staying on the landing page, are they leaving, are they looking through other pages, or what are they up to on your website. If you can understand this number, this can really help you out. If you know how people are getting around your site, you can alter how they get there and what they are doing to make it more effective for your website strategies and marketing.
An option that is customizable on Google Analytics is the variable. It lets you change what information you track so that you are actually getting the information that is helpful to you and your marketing strategies. A good example is that if you were looking at traffic on a blog that had several contributors, but really wanted to only see how many people were finding one specific contributor, you can filter that out to get the information you are actually looking for instead of the whole thing. That works for so many different areas, like adjusting it so you see how many people are only making it on the landing page, how many people are finding your services pages, and so on.