If you want to increase traffic to your website, you first need to know who is actually coming to visit your site. It’s not a straight question and the answer is certainly not cut and dry. But it is not impossible. Most websites these days use Google Analytics to see how the website is performing. As I have discussed in another post, Google Analytics does have its disadvantages and is in no way perfect. Here is a rundown of 7 ways that you can see who is coming to your website.
- Google Analytics: So this is a free service that tracks who is coming to your website via their IP address. You will get the time and geographic location of the people coming in, which can help you have an idea as far as where marketing may be working for you. The issue here is that if cookies are disabled on a person’s computer, Google Analytics will not function.
- A1Webstats: A1WebStats focuses on grabbing identification and website visitor analysis for businesses. They target information that would help your website be more visible for the people who are looking for what you have to offer. They will also help you decipher the data once you have received it.
- Leadfeeder: This is actually powered by Google Analytics. Leadfeeder is a tool that aims to help you turn visitors into customers. Unlike Google Analytics, it does cost you money. This is a great tool for sales and marketing since it is going above and beyond Google Analytics and offers suggestions based on the data that it collects for you. With Google Analytics, you get a lot of information, but if you don’t know what to do with it, it can be useless to you. Leadfeeder takes the data for you, puts it into layman’s terms, then goes a step further to tell you what to do with it.
- Lead Forensics: This is a business to business traffic software. So it’s not just looking at people visiting your website, but it is looking at companies who may be looking at your website. This is especially useful if you are trying to grab the attention of businesses over the attention of individuals. They supply you with graphs and solid information to help you turn the information into sales. Their motto is “identify sales leads you didn’t know you had.”
- com: This is another business to business service that you can use to take leads that are coming to your website and turn them into sales conversions. They actively identify the company IP addresses who are making their way to you and takes what could be a loss into a profit. You will receive real-time reports on potential leads, letting you know who is on your website right that instant, ensuring that you don’t miss an opportunity. This is one of the bigger services, but is great for companies.
- IPFingerprint:IPFingerprint is certainly not free, but it will give you comprehensive information about your website for you to review. If you have a website for a larger business or a company that maybe has some franchises, this would be a good option for you. They focus more on the benefits of tracking website visitors for business purposes, including filtering out if businesses are visiting your website.
- JetPack: This is the easiest tool to install and get yourself going. It’s a free plugin that was actually created by the builders of WordPress, extremely convenient if you went with WordPress when you created your website.